How does this music video explore the conventions of Andrew Goodwin's theory of music videos?
3) There is a relationship between music and visuals
Andrew Goodwin writing in 'Dancing in the Distraction Factory' (Routledge 1992)
1) Music videos demonstrate genre characteristics
- E.g. stage performance in metal video, dance routine for boy/girl band).
2) There is a relationship between lyrics and visuals
- Either illustrative, amplifying, contradicting
3) There is a relationship between music and visuals
- use of irony
- either illustrative, amplifying, contradicting
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
- (a visual style)
5) There is a frequent reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6) There is often Inter Textual References (ITR)
Ok GO - This Too Shall Pass
How does this music video explore the conventions of Andrew Goodwin's theory of music videos? by Isaac Winterburn
(L) Continued
(M) Continued
(S) Continued
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